Behind the Brand: Murad

With the general skincare consumer knowing far more about ingredients than they did 10 years ago, 'doctor brands' are becoming increasingly popular. There's something quite satisfying knowing that someone highly knowledgeable and established in the skincare field and researched and developed your products, don't you think?

An internationally renowned brand today, Murad has always looked to push the boundaries of skincare. Some of the brand's breakthroughs are things that we don't think twice about busing today. Here's why Murad have been revolutionising skincare for over 25 years.Founded in 1989, Dr. Howard Murad was actually way ahead of the game when he launched the first ever doctor brand. The first brand dedicated to clinical skincare products, he transformed the old fashioned “cleanse, tone and moisturise beauty regime into a skincare treatment regime by combining cleansing and toning in one step and offering new treatment products as step two. As we all know now, the treatment stage is when you can really get to work tackling your skincare concerns with concentrated actives. His Murad AHA Rapid Exfoliator became the anti-ageing treatment breakthrough that changed the face of professional aesthetics. Again ahead of his time, AHAs are a staple in many of today's bathroom cabinets.

The brand was growing by 1990, so Dr. Murad introduced a new scientific based curriculum to provide estheticians with the knowledge base they need to improve skin's health and appearance. Sharing his knowledge maintained his vision across the brand to ensure consumers were getting exactly what Dr. Murad envisioned.

Not one to follow convention, Dr. Murad developed a revolutionary “inside out approach to skincare that used dietary supplements to improve the health and appearance of skin by improving the strength of each cell in the body. As our clients, customers and regular blog readers know, everyone at Face the Future is a huge fan of supporting skincare with dietary supplements.2017 saw the year that pollution-protection came to the forefront of skincare. Way back in 1997, Dr. Murad identified environmental ageing as ageing caused by sun, pollution and other external aggressors and developed powerful new Vitamin C formulas. Murad's Environmental Shield range opened new avenues of treatment for environmentally damaged skin.

Ever since, Murad have launched an expansive range of products to target all skin concerns. The latest revolution is my personal favourite from the brand, Invisiblur Perfecting Shield. This 5-in-1 anti-ageing product blurs, primes, protects and moisturises for a smooth, flawless complexion.

Find your perfect Murad pairing by calling our skincare experts on 0113 282 7744.

Written for you by: Ellie, Face the Future

Image source: murad.co.uk

We no longer sell Murad, see our A-Z brands here.