Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Augustinus Bader The Vitamin C SerumAugustinus Bader The Vitamin C Serum
Gatineau Golden Glow Gradual Tan Face Serum Medium/Dark 50mlGatineau Golden Glow Gradual Tan Face Serum Medium/Dark 50ml
Marini SkinSolutions C-Esta Face Serum 178mlMarini SkinSolutions (Formerly Jan Marini) C-Esta Face Serum 30ml
OSKIA Midnight Elixir - Regenerative EGF & Multi-Peptide Night SerumOSKIA Midnight Elixir - Regenerative EGF & Multi-Peptide Night Serum
Obagi Medical Professional-C serum bottle and packaging on a white backgroundObagi Professional-C 10% Serum
Eucerin Hyaluron-Filler Epigenetics Serum 30mlEucerin Hyaluron-Filler Epigenetic Serum 30ml
Obagi Daily Hydro-Drops facial serum bottle and packaging on a white backgroundObagi Daily Hydro-Drops Facial Serum
Black smartphone on a white backgroundObagi Nu-Cil Eyelash Enhancing Serum
Irene Forte Phytomelatonin Rejuvenating SerumIrene Forte Phytomelatonin Rejuvenating Serum
The Ordinary Multi-Peptide Eye Serum 15mlThe Ordinary Multi-Peptide Eye Serum 15ml
The Ordinary Multi-Peptide Eye Serum 15ml

$36.00 $39.00 8% offsaving
Bioeffect EGF Serum value set with bottles and packaging on a white backgroundBIOEFFECT EGF Serum Value Set
BIOEFFECT EGF Serum Value Set

$217.00 $271.00 20% offsaving
The Ordinary Multi-Peptide Lash and Brow SerumThe Ordinary Multi-Peptide Lash and Brow Serum
The Ordinary Multi-Peptide Lash and Brow Serum

$26.00 $28.00 7% offsaving
Irene Forte Hibiscus Serum Refill 30mlIrene Forte Hibiscus Serum Refill 30ml
The Ordinary Multi-Peptide + HA Serum 30mlThe Ordinary Multi-Peptide + HA Serum 30ml
The Ordinary Multi-Peptide + HA Serum 30ml

$29.00 $31.00 6% offsaving
Skincare serum bottle with label on a solid backgroundAllies of Skin Beta Glucan & Resveratrol Advanced Hydrating Serum
Sarah Chapman Age Repair Serum 30mlSarah Chapman Age Repair Serum 30ml
Sarah Chapman Age Repair Serum 30ml

$130.00 $145.00 10% offsaving
Senté Hydrate Serum bottle on a white backgroundSenté Hydrate + Serum
Senté Hydrate + Serum

$166.00
Beauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30mlBeauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30ml

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Obagi Elastiderm Complex Eye SerumObagi Elastiderm Complex Eye Serum
This Works Perfect Cleavage & Neck Serum 150mlThis Works Perfect Cleavage & Neck Serum 150ml
VOTARY Super Renewal SerumVOTARY Super Renewal Serum
VOTARY Super Renewal Serum

$166.00
Augustinus Bader The Serum 15mlAugustinus Bader The Serum 15ml
Augustinus Bader The Serum 15ml

$264.00 $293.00 10% offsaving
Marini SkinSolutions Hyla3D Face Serum 30ml
CeraVe Skin Renewing Retinol Serum 30mlCeraVe Skin Renewing Retinol Serum 30ml
CeraVe Skin Renewing Retinol Serum 30ml

$51.00 $57.00 11% offsaving
Votary Night Star Serum - Meta Active Complex 3-9-12 30mlVotary Night Star Serum - Meta Active Complex 3-9-12 30ml
The Ordinary Soothing & Barrier Support Serum 30mlThe Ordinary Soothing & Barrier Support Serum 30ml
The Ordinary Soothing & Barrier Support Serum 30ml

$31.00 $34.00 9% offsaving
Pai Skincare Back to Life Jojoba and Hyaluronic Acid Hydration SerumPai Skincare Back to Life Jojoba and Hyaluronic Acid Hydration Serum
FTF Award Winner
Sarah Chapman Vitamin A Power 2: Retinol and Retinal Serum 30mlSarah Chapman Vitamin A Power 2: Retinol and Retinal Serum 30ml
Sarah Chapman Vitamin A Power 2: Retinol and Retinal Serum 30ml

$172.00 $191.00 10% offsaving
Beauty of Joseon Ginseng Moist Sun Serum for All Skin Types SPF50+ 50mlBeauty of Joseon Ginseng Moist Sun Serum for All Skin Types SPF50+ 50ml
Eucerin Sun Oil Control Ultra-Light Daily Serum SPF 50+ 30mlEucerin Sun Oil Control Ultra-Light Daily Serum SPF 50+ 30ml
Eucerin Sun Oil Control Ultra-Light Daily Serum SPF 50+ 30ml

$43.00 $57.00 25% offsaving
Melumé Skinscience Waterfree Niacinamide Galactomyces SerumMelumé Skinscience Waterfree Niacinamide Galactomyces Serum
Melumé Skinscience Waterfree Niacinamide Galactomyces Serum

$157.00 $174.00 10% offsaving
PRAI Beauty 24K Gold Retinol+ Serum 30mlPRAI Beauty 24K Gold Retinol+ Serum 30ml
PRAI Beauty 24K Gold Retinol+ Serum 30ml

$76.00 $84.00 10% offsaving
mesoestetic Exopeptide Serum
mesoestetic Exopeptide Serum

From $215.90
Beauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30mlBeauty of Joseon Glow Deep Serum with Rice Bran Water & Arbutin for Dull Skin 30ml
Murad Retinol Youth Renewal Eye SerumMurad Retinol Youth Renewal Eye Serum
Murad Retinol Youth Renewal Eye Serum

$122.00 $174.00 30% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.