Future Of Beauty 2.0: Discover The Latest And Greatest In Beauty's Up And Coming
Welcome to part 2.0 of our exciting project: Future of Beauty! The concept was specially designed to help us to shine a light on beauty’s emerging stars and introduce them to you, our amazing customers. The beauty world is ever evolving, and we want to ensure that we're helping you to discover the latest, greatest, and most innovative brands to enjoy as part of your beauty rituals.
Today, as we launch part two, we're proud to introduce you to six incredible brands that we know you’ll love as much as we do. And with a varied line up, there's something for everyone. From expert male grooming products to solid and sustainable skincare with a 'less is more' principle, this is the Future of Beauty 2.0.
Murdock London
A luxury male grooming brand, Murdock London are so much more than just a barber. Realising the confidence-boosting power of every haircut, shave, and beard trim, their highly skilled team work to help their clients walk out the door feeling sharp and ready to face the day. And now, with their expert line of luxury male grooming products, you too can get the Murdock feeling at home.
From luxury beard care and haircare to bodycare, discover the range inspired by the vibrant culture, lifestyles, and people of the Big Smoke.
Murdock London Beard Oil
Created by barbers and made using 'clean badge' ingredients, this nourishing oil works to condition and strengthen your beard whilst treating your skin underneath. With this infusion of natural nourishing oils, your beard will be left healthy, smooth, and shiny, and your skin will be left feeling soft and supple.
Murdock London Sea Salt Spray
Inject instant texture to your hair with this sea salt spray. Working to add a volume boost, the spray gives your hair a little added oomph whilst leaving you with a matte finish.
SBTRCT
With a mission to create the highest performing skincare products with the lowest environmental impact, SBTRCT say that they’re in business to clean up the beauty industry. With a solid format of high-performing skincare, discover sustainable routines with SBTRACT.
SBTRCT Vitamin C Booster Starter Kit
With a ground-breaking high performance, SBTRCT has created the world's first solid vitamin C serum. Blended with a complex of sea buckthorn oil, rosehip oil, and a vitamin C derivative, the balm formula gives your skin advanced antioxidant support whilst restoring your skin tone. Your skin will feel instantly smoother and more hydrated whilst looking visibly brighter.
The starter kit includes a bamboo box with a swivel lid and magnetic closure to keep your balm perfectly protected.
Irene Forte
Utilising the benefits of ethically sourced, ultra nourishing, kind-to-skin organic ingredients, Irene Forte creates a unique line of skincare that distils the richness of sun-soaked Sicilian plant extracts and infuses them into scientifically sophisticated formulas.
Irene Forte Pistachio Face Mask
This sextuple award-winning face mask is infused with pistachio, pumpkin seed, and avocado oils, and is clinically proven to hydrate your skin over the space of 12 hours.
Giving an immediate plumping effect to your skin, the mask is rich in skin-enhancing nutrients, antioxidants, and vitamin pro-vitamin B5 for beautifully supple skin.
Irene Forte Rose Face Oil
Lightweight and fast-absorbing, this oil is designed to help to improve your skin's clarity and minimise the signs of ageing.
30% stabilised vitamin E works to soften and moisturise your skin while replenishing your skin's barrier whilst boosting the natural levels of protective vitamin E within your skin.
The powerful blend of nutrient-rich oils includes avocado, sweet almond, sunflower, olive and jojoba, to hydrate and brighten your skin. Meanwhile, antioxidant-rich wild rose conditions your skin and protects it.
Minimalist
With a belief that the beauty industry requires a revolution with respect to transparency, Minimalist was found in 2020 to bring efficacious, transparent, and comprehensive skincare that’s proven by science and tested by dermatologists to the beauty market.
Minimalist Marula Oil 05% Moisturizer
Give your skin intense moisturisation and treat dryness, roughness, and flakiness with this nourishing everyday cream.
Formulated with hyaluronic acid, vitamin E, and vitamin F, along with 5% marula oil, the moisturiser softens, nourishes and revitalises your skin.
Ideal for repairing dry, sensitive, mature, and damaged skin with a disturbed lipid barrier, the formula will leave your skin feeling hydrated and nourished.
Minimalist Multi-Peptides 10%
This rejuvenating collagen-boosting serum works to restore your skin's youthfulness, resulting in a younger, firmer-looking complexion.
The multi-peptide serum contains a powerful 7% Matrixyl 3000, and a combination of two potent peptides that are clinically proven to smooth wrinkles and increase your skin's elasticity. It also contains 3% Bio-Placenta, that acts similar to the human placenta, with five peptides that promote cell growth and help to reduce ageing.
The lightweight yet hydrating serum is proven to instantly boost your skin's moisturisation by 83% and reduce under-eye wrinkles by 46%. It also reduces crow's feet by 21% in just 4 weeks.
PSA
PSA, standing for Purposeful Skin By Allies, is the range created by Allies Of Skin. Believing that healthy skin is everybody’s birthright, Allies founder, Nicolas, saw an opportunity to create a brand-new range of products that would be easy-to-use, fun, efficacious, and also affordable.
PSA RESET Acai & Manuka Honey Nourishing Cleanser
Gently cleanse and infuse your skin with nutrients with this sulfate-free creamy cleanser. Working to remove any traces of grime, pollution, and makeup, the formula will leave your skin clean and moisturised.
With ingredients like manuka honey UMF 16+ and acai berry, along with grapeseed oil, acai oil, and yoghurt, the cleanser brightens and nourishes your skin as you cleanse.
PSA HEROINE Mandelic & Licorice Superfood Glow Toner
Reduce the appearance of imperfections and refine the appearance of your pores with this mandelic and licorice superfood glow toner. Working to help clear your pores, the toner will leave your complexion glowing.
Shakeup Cosmetics
Founded by men, for men. Shakeup Cosmetics develop solution-led products that are specifically for men's skin and their skin concerns. With simple products packed with skin-loving ingredients, these simple tools are designed to cover blemishes, clear up imperfections, and allow your skin to age healthily and gracefully.
Shakeup Cosmetics Face 4Ward Pro-Youth Serum
This powerful and nourishing serum works to renew and refine your skin whilst targeting fine lines and blemishes.
With the addition of squalane, the formula helps to reduce excess oil and calm irritation whilst targeting uneven skin tone, meanwhile, hyaluornic acid and niacinamide work to boost hydration and tighten your pores to reveal healthier, more radiant-looking skin.
Helping to reduce the appearance of multiple signs of ageing, the formula includes tiger grass that assists in repairing damaged skin.
Shakeup Cosmetics Let's Face It BB TInted Moisturiser
With a sheer to medium coverage, this BB cream tinted moisturiser has a freshness complex and is infused with hyaluronic acid to provide a cooling sensation to your skin along with longer-lasting freshness and 24hr moisturisation. The addition of SPF25 helps to defend your skin against environmental stress.
The BB cream helps to even and brighten your skin tone, cover blemishes, and help minimise the appearance of blocked pores. With antioxidant vitamin E, peppermint oil and eucalyptus oil, the formula helps to cool, freshen, and awaken your skin whilst leaving a natural, matte finish.
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Ready to read another post? Discover our travel beauty essentials that will help you glow as you globetrot this summer! Whether you're going on vacay, staycay, or just a dayday, these skincare saviours will be your perfect travel buddies.
