Future of Beauty

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

A message from Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”

Shop Future of Beauty

Our Future of Beauty 2.0 Brands

Murdock London

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SBTRCT

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Irene Forte

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Minimalist

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Shakeup Cosmetics

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PSA

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Murdock London

Used in their quirky, cool barbershops in London hotspots, discover the selection of beard care, haircare, bodycare, and shaving products designed to take your grooming routine to the next level.

Murdock London RedChurch Street

$106.00 $117.00 9% offsaving

Murdock London Daily Shave Companion (Worth £56)

$69.00 $76.00 9% offsaving

Murdock London King's Road Collection

$92.00 $102.00 10% offsaving

Murdock London Revitalising Scalp Care Conditioner

$25.00 $41.00 39% offsaving

Murdock London Matt Mud

$36.00 $39.00 8% offsaving

Murdock London Shave Oil

$41.00 $45.00 9% offsaving

Murdock London Shaving Cream

$64.00 $71.00 10% offsaving

Murdock London Vintage Pomade

$36.00 $39.00 8% offsaving

Murdock London Post Shave Balm 150ml

$43.00 $47.00 9% offsaving

Murdock London Revitalising Scalp Care Shampoo

$37.00 $41.00 10% offsaving

Murdock London Sea Salt Volume Mousse

$37.00 $41.00 10% offsaving

Murdock London Beard Moisturiser 150ml

$48.00 $53.00 9% offsaving

Irene Forte

From purifying and hydrating skincare to skincare designed to improve the visible signs of ageing, this lovingly created line will help you to achieve and maintain healthy, glowing skin.

Irene Forte Skincare Phytomelatonin Rejuvenating Eye Cream 15ml

$273.00

Irene Forte Aloe Face Cream

$176.00 $207.00 15% offsaving

Irene Forte Sage Body Oil

$141.00 $166.00 15% offsaving

Irene Forte Pistachio Face Oil

$183.00 $216.00 15% offsaving

New

Irene Forte skincare products including a jar, applicator, and tube on a white background

Irene Forte Skincare Eye & Lip Recovery Ritual Bundle

$285.00 $336.00 15% offsaving

New

Irene Forte skincare set featuring a white spray bottle, an olive green box, and a black dropper bottle with its dark gray box, displayed on a clean white background.

Irene Forte Skincare Pistachio Face Mask & Rejuvenating Serum Duo

$588.00 $692.00 15% offsaving

New

Three skincare products from Irene Forte are arranged against a plain white background: a tall white bottle on the left, a short white jar in the center, and a tall black bottle on the right. Each container has gold lettering and is photographed cleanly with soft shadows.

Irene Forte Skincare Age-Defying Bundle

$378.00 $398.00 5% offsaving

Irene Forte Skincare Hibiscus Night Cream Refill 50ml

$283.00

Irene Forte Phytomelatonin Rejuvenating Serum

$439.00

Irene Forte Skincare Hibiscus Night Cream 30ml

$205.00

Black skincare bottle with gold text on a white background

Irene Forte Skincare Hibiscus Night Cream 50ml

$322.00

Irene Forte Hibiscus Serum Refill 30ml

$265.00

Minimalist

Committed to creating products that are transparent, comprehensive, and efficacious, Minimalist formulas are designed to deliver exactly what they claim.